Dirty water from vending machine in New York city

Posted on 18. Jul, 2009 in Featured, Misc

Have a look at this creative and humorous UNICEF campaign made to provide clean water to children around the world. You can chose between malaria, cholera, typhoid, etc. on this vending machine. And the point is to raise awareness with people about the problems that are people dealing with. Casanova, a Hispanic advertising unit of New York-based Interpublic Group of Cos., has donated work on a campaign for Hispanic markets in New York and Miami. “We’re already up to several million dollars worth of donations in media and production,” said Ingrid OtreoSmart, Casanova chief executive.

The project has raised almost $1 million to support UNICEF water programs in developing countries.